Giving a brand a glow up to celebrate the transformative power of confidence.
Challenge
Ideal Image was the category leader in laser hair removal in a transaction-driven landscape. With multiple new product launches, they needed to boost consideration and drive growth at the same time.
GOAL
Generate loyalty among current customers and a new class of curious beauty consumers, while establishing Ideal Image as a lifestyle brand, not a vendor of services.
STRATEGY
Consumers don’t want to look radically different; they just want to look like the best version of themselves. The radiant brand identity celebrates self-confidence from the inside out.
Role: Design Director, Designer
Agency: DiMassimo Goldstein
Team: Tom Christmann (CCO), Matt Peters (Sr. Designer), Jo Rooney (Designer), Sara Grosso (Jr. Designer), Megan Shepherd (Associate Strategy Director), Morgan Kelly (Group Account Director)