Helping families impacted by addiction make a connection.
Challenge
The Center on Addiction and Partnership for Drug-Free Kids merged to form the Partnership to End Addiction, but very few people knew about the organization and their mission.
Goal
Build awareness of the newly-formed organization so families affected by substance use know where to turn for help.
Strategy
Drug and alcohol use can create a distance between family members. We showed parents that they’re not in this alone. The Partnership can help families reconnect.
Role: Head of Design & Creative Director
Agency: DiMassimo Goldstein
Team: Paul Fix (ECD), Chris Martin (Creative Director), Trevor Hickey (ACD), Katie Renfroe (ACD), Matt Peters (Associate Design Director), Jo Rooney (Sr. Designer), Ernest Chan (Art Director), Karen Tomlin (Director of Integrated Production), Quentin Webb (Studio Director), Bonfire (Animation), The Lumineers (Music)
Press: Muse by Clio, Campaign US, iHeartRadio, SHOOTonline, LBBOnline, Adweek Ad of the Day
Awards: Clio Bronze Award, Webby Awards Best Art Direction (People’s Choice), Cannes Lion Shortlist, One Show Shortlist