Delivering thoughtful insurance by reading between the lines.
Challenge
Selective is a leading regional insurance provider that had recently embarked on a journey to extend their offering into personal insurance for high-net-worth individuals. Reaching this new audience in a very crowded landscape meant they needed a brand that could stand out and capture attention.
Goal
We partnered with Selective to get to the heart of what makes them great and build a brand that delivers it. At Selective, you’re thoughtfully protected with insurance that anticipates your needs and values your time.
Strategy
Core to what makes Selective different is a focus on thoughtfully understanding their customers during the most critical moments of their lives. We brought the new brand to life through a campaign spanning digital advertising, landing pages, sales collateral and even some fun swag, all demonstrating how Selective reads between the lines to offer customers proactive answers that meet their high standards.
Role: Creative Director
Agency: Agenda
Team: Dan Koh (Head of Creative), Jo Rooney (Sr. Designer), Vincent Roffers (Head of Strategy), Nick Ott (Sr. Strategist), Emily Korn (Head of Client Services), Conor Florance (Associate Director, Client Services)